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It would be these advertisements that would finally get Currier into trouble with the FTC, in 1934. But he wouldn’t get into very much trouble at that. By 1934, six years of diligent huckstering had done its work, and Currier’s brand had taken its place on the shelves of drugstores alongside mainstream remedies such as Alka-Seltzer. Moreover, he was already negotiating with McKessen Pharmaceuticals to buy him out. By the time the FTC, citing the examples of bad advertising mentioned above, issued him a cease-and-desist order (commanding him, among other things, to never again claim that X-rays could reveal the status of stomach ulcers or that his pills had “startled the civilized world”), he no longer needed to advertise the things. He’d cashed out. Then he turned and sank his cash into building his dream resort on Tenmile Lake, on the Oregon Coast.
THE RESORT HE built there wasn’t outrageously opulent. The cabins were neat and tidy, but tiny. Guests weren’t paying $250 a week ($3,700 in 2016 currency!) for deluxe accommodations; they were paying that money to spend a week away from prying eyes, in a place with top-shelf cuisine, fantastic entertainment, and a little surreptitious casino action downstairs. Actually, the casino action wasn’t very surreptitious at all. It didn’t have to be. The whole place was on private property — Currier’s very own 160-acre townsite. No cops, no district attorneys, and of course no liquor-control agents were allowed in Currier’s Village. What Currier was going for was a nice, tidy, and very discreet rustic getaway on a great fishing lake. He spent an enormous sum on landscaping to make it look just right, and paid his carpenters well above prevailing wage to ensure he got the very best craftsmen. The amenities were all there: an airstrip; a seaplane to charter for cruises; and, of course, boats to rent to take out on the lake and fish. The fishing on Tenmile Lake was really good. To top it all off, Currier built a home for himself and his wife, Jane, on Tenmile Island. The house was accessible only by boat. It was a massive rustic palace with myrtlewood walls, an extensive aviary, and climate-controlled kennels for his Great Danes that actually had their own kitchens — specially equipped to barbecue goats for the lucky dogs. In the front yard, facing the lake, a bed of flowering azaleas was planted and trimmed like a hedge, shaped to spell the name “CURRIER.” Currier advertised the place in Los Angeles as a vacation getaway you could drive to without ever leaving paved streets. And he worked all his contacts in Hollywood to make sure word got around. Celebrities who came to stay at his place included Bing Crosby, Bob Hope, Lily Pons, Sidney Greenstreet and Roy Rogers. Roy came with his band, the Sons of the Pioneers, and played a gig there. Another time The Ink Spots came and played. Rumor has it Currier was working some other contacts, too. The claim was that he had some connections in organized crime, which were helping him out with advice and maybe financial assistance with his gambling and fine-dining operations. In any case, Roy and Jane Currier lived there like resident royalty in their great lakeside palace, dining and hobnobbing with the stars in their plush dockside restaurant, until 1939, when Currier sold the place to Edward Jackson of San Diego for $75,000 ($1.3 million in 2016 dollars — a smoking deal if true; the newspaper reports on it at the time seemed skeptical). He hung onto his home on Tenmile Island, though, and he and Jane stayed on there until a fire burned it to the ground in 1942. When that happened, the Curriers moved back to Los Angeles. Roy Currier died there in 1960; despite announced plans to rebuild and move back, he never did. As for Currier’s Village, it soldiered on, looking seedier and seedier, as the postwar boom slowly changed the state around it. With Currier no longer there, the celebrities stopped coming, and cabin prices dropped back down to normal-tourist rates. In the early 1950s it was still there; but by the end of the decade, it was starting to be dismantled. A couple of fires, including a monster that broke out in 1965, helped the process along. Today, all that remains of Currier’s Village are the concrete pads that once underlaid the garages of its cabins; the Lakeshore Lodge now stands on the old grounds.
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